Piel.skin an experience of architecture and communication 2.0

According to current times, this article is a proposal of a new vision about the architects practice. Based on examples like the innovative publishing experience, it shows how the traditional operative structures and the architect’s way of thinking can be harnessed as real agents of change. In other words, to show that creative decision making to solve real problems is a field in which architectural knowledge has currently a huge development potential. The skins of contemporary architecture are approached by a new publishing stake.